General Beverage, located in Stevens Point, WI, is one of Wisconsin’s largest and most respected wholesale distributors of wine, distilled spirits, beer, and non-alcoholic beverages. With a strong commitment to quality, service, and community, General Beverage partners with top brands to supply retailers, restaurants, and hospitality venues across the state. Their knowledgeable team ensures timely delivery, expert support, and a diverse portfolio to meet every customer’s needs. Whether you're stocking a bar, planning an event, or managing a retail operation, General Beverage delivers excellence in every bottle—backed by decades of industry experience and trusted local service.